The Thousand Rand Challenge Business Plan Template

This document provides a template of headings for presenting any business idea. The objective is to produce a step-by-step tool that illustrates every step of the business creation process. It should be possible, by following the information, to produce a viable business.

All text in italics should be deleted (including these introductory paragraphs) for use as a template on newly created business idea pages. Please ensure that the new page you're creating really is a new idea. Check the front page for a current list of businesses, or perform a search.

This heading area should contain a brief outline of the nature of the business - change the heading at the top to list the type of business - e.g. Fish and Chips Frying

Description of the business[]

Within each sub-heading are a series of questions that require detailed answers. Simply fill in your commentary beneath the headings. Note that these headings and the methodology are here, partly to be pedantic, but mostly to ensure a consistent approach across a number of unrelated businesses. It makes searching for information far easier if you know where to start.

What exactly is it that is going to be sold or done?

  • I will repair leather products.

What skills are needed to do this? Where is this taught and how much will it cost?

  • I have done a course on entrepreneurship and leatherworks including shoe repair.

What tools or equipment are needed? Where can they be bought, and how much will they cost?

  • 1xELS R50.00.(Ordered from Woodheads in Cape Town)
  • 1xLeather scissors R92.00.(Goods are delivered by Good Hope express.
  • 1xSafety Ruler R28.00.
  • 1x Roll Cotton.

How much space is needed to work from?

  • I will be working from home in our garage.
  • No Rent.

Where will the space be found, and how much will it cost to rent?

  • I will be working from home in the garage.
  • No Rent.

What sort of people will buy the product? Who are they and where do they live?

  • I will render my services to clients in Vredendal, Klawer, Lutzville, Doornbay.

How much and how often will they buy? Will they come to the shop or will it be necessary to deliver?

  • Clients will be coming to my workshop.

Upstream Businesses[]

A list of businesses and ideas that provide the services and products that this business needs.

  • Woodheads.

Downstream Businesses[]

A list of businesses and ideas that this business could provide products for.

  • Schools.


What major competitors will attract clients' spending away from the business' products?

  • Vredendal Dry Cleaners.

What prices and products do these companies have?

  • They also repair leather products.

What makes them popular / unpopular?

  • The fact that they are in the rural area makes them popular.
  • Clients have to pay a taxi fee to get there and that makes them unpopular.

What do they do to attract customers? Specials? Interesting marketing / advertising?

  • They distribute pamphlets.

Which of the competitors stand out as being particularly good at what they do?

  • It is only Vredendal Dry Cleaners that are rendering the service.

What can be done to stand out against them? What can be done that is more exciting / more interesting?

  • He is going door to door marketing his service.

Marketing the business to clients[]

What sort of people will buy the products and how important is product consistency to them (e.g. must every loaf of bread be identical)?

  • Clients in local area. Will provide same quality service to all.

How seasonal or fashion-dependent are their buying habits (do they buy only in summer, only over Christmas, etc.)?

  • This service is not seasonal. It does however have increased demand at the beginning of school terms.

Do the clients want the products to be the cheapest or the best (low price / low quality or high price / high quality)?

  • High quality and a profitable price.

How do the clients decide where to buy the products? What sorts of advertising / promotions attract their interest?

  • Clients make use of your services if you have a good advertising scheme and accessible.

Do the clients want the same things sold in the same way, or do they want things to change all the time?

What can be done to attract the first clients (the most important and most difficult to get)? How much will it cost?

  • Door to door marketing, there are no coste.

The business inputs and outputs[]

List all of the inputs (products that are required to produce the products):

1x Els 1x Leather scissors 1x Safety Rular 1x Role of Cotton

List all the suppliers for the inputs and their addresses, telephone numbers, and sales terms (cash, 30 days, etc.):

List all of your outputs (products created by your business):

  • None.

What sort of prices can be charged and how much profit will can be made on each item (a rough estimate)?

  • Repair of leather shoes R45.00.
  • Repair of leather belts R15.00.
  • Repair of handbags R30.00.
  • Repair of a purse R15.00.

Do the outputs have a shelf-life? Must they be sold within a specified time limit before they go off / can't be sold? Which ones?

  • No

Setting up the business[]

List everything that needs to be done to prepare the business to be ready (list everything needed to have as well, both equipment and stock):

  • I have to put up a noticeboard.
  • Order products needed from my supplier.
  • Do door to door marketing.

How long will it take to get all of these things and how much will they cost to get?

  • A relatively short time.
  • Coste of products: R295.25.

List all the fixed costs to be paid every month even if nothing is sold (things like rent, electricity, telephone, staff wages):

  • Telephone R55.00.

Total amount for fixed costs: R55.00

How many staff will be needed and how much will each of them be paid (wages must be included in the fixed costs above)?

  • No staff required.

What training will they need, how long will it take and how much will it cost?

  • No training.

The manufacturing or production process[]

List every step, from start to finish, to produce the product

  • Clients bring products to be fixed to my home.
  • The fixing of leather belts.
  • Clients come and get their fixed goods and pay an outstanding amount.

Allocate each of the manufacturing steps to a process and a process to a staff member (e.g. all manufacturing steps A to process 1):

What possible problems may happen during each step of the manufacturing process?

  • I might get sick.

What solutions can be identified for these problems? How much will they cost and how long will they take to fix?

  • I have no machinery that could break.

What is the maintenance program for all the equipment?

  • My products have a long gaurantee.

What safety requirements are important for production?

  • I must wear safety shoes at all times.

How will quality control and client feedback be handled?

  • I will will be doing my own quality control.

Costing and bookkeeping[]

How many of each of the stock items can reasonably be sold each day (and month)?

  • I would like to repair approximatly 30 items a month.

Will sales volumes be a similar number of each item each month, or is there seasonal variation (cold months, hot, or festivals)?

  • My service is not seasonal.

What sort of pricing strategy will be chosen (cheapest or best)?

  • I will be rendering a good quality service.
  • My prices will be affordable.

What profit margin will be chosen for the products

Write down the cost prices plus the margin for each stock item you will sell, and the selling price

  • Leather shoes

Seem-R40.00 + R10.00 = R50.00 Heel-R30.00 + R10.00 = R40.00 Naat-R20.00 + R10.00 = R30.00 Leather belt R15.00 + R10.00 = R25 Handbag R30.00 + R10.00 = R40.00 Purse R15.00 + R10.00 = R25.00

Is this competitive? Will customers pay this much? Do the margins need to be adjusted? By how much?

  • Yes, it is still competitive.

Now, set a target. How many items for each product need to be sold on a daily (and monthly) basis to be profitable?

  • I want to make 30 leather products.

Set out the products, costs, margins and selling prices:


Daily Target

Monthly Target

Cost Price


Selling Price

Total per Month

Item A


X x number of working days in a month

R y.yy

R z.zz

R y.yy + R z.zz

= monthly target x selling price

What trends are included in the projections?

Running the business[]

What is the process for running the business on a typical day? Who will be responsible for each step? Link this back to the production process.

  • Preperations.
  • Going from door to door looking for customers.
  • Doing repairs.

Who will act as backup should the person responsible not be there? What do they need to act as backup?

  • Family members.

What weekly processes need to be performed? Who is responsible, who is backup and what tools are required?

  • Cleaning of place and equipment myself.

What monthly processes need to be performed? Who is responsible, who is backup and what tools are required?

  • Bookkeeping, I will be responsible.

What is the schedule for training and motivating staff?

  • None.

What processes are required for maintenance and new product creation? Who is responsible and what tools do they need?

  • None.

Before beginning[]

List some of the support services available (legal, business and other) that might be needed

What major laws concern the business, and which government departments should be called to keep up to date (list phone numbers)?

Related articles[]

Insert links to articles on Wikipedia or other Wikis that may be useful (such as recipes, legal discussions, accounting articles, and so on)

External links[]

List links to outside websites that may be useful for anyone starting this business

Business Trials[]

List your name if you started a business based on this plan, where you started the business, and how you did Links to case histories - you are welcome to develop these and insert them in your personal page (create this by developing a personal profile) Retrieved from ""